What worked a decade or even a few years ago in terms of attracting customers is not going to work the same today, and will most likely fail for good in the near future.
The copy🐈 days are over!
There’s this pattern of overpriced courses from “marketing gurus” that teach you how to be a copycat.
You’re being lured by an outdated mentality!
On the premise that what worked for companies paying the top buck for research will likely work for you as well…
Although it’s partially true, with the rapid generational and technological shift, customer behavior is changing at unparalleled rates.
The time for copying successful elements from here and there is over.
In order to have a competitive product or even to stay afloat in this ever-increasing market competitiveness, you’ll have to design the appropriate user journey.
By understanding the different user types and their motivations, you can design user experiences that appeal to each group and increase the likelihood of user adoption.
Otherwise, the effort and energy you put into designing a product could backfire and hinder your progress.
Autodesk – a 3D design, engineering and construction SaaS company, gamified their 3DMax software for designers and saw a whooping 50 percent increase in the usage of their software and a 30 percent increase in their conversion rate.
Following on the footsteps of their recent success, they wanted to apply the same gamification strategy to their AutoCAD software for engineers.
Their second endeavor failed, with business metrics collapsing across the board…
Although they were disappointed, they’ve learned a valuable lesson: to always create custom experiences for the different types of users.
Since 3D Max was used by creatives, the features applied to this software didn’t cater to the more pragmatic types using the AutoCAD software.
For this reason, the user experience that was copy/pasted from one experience to another, without taking into accounts the needs and wants of that particular group, backfired and sent a small blow to the company’s user base.
Overall, understanding the importance of the customer journey and the different user types in web3 is critical for designing effective user experiences that drive user adoption and engagement.
By using frameworks like the Octalysis, you can design d-Apps and blockchain-based products that are more engaging, compelling, and ultimately successful.
So ask yourselves – are you designing your product based on your users/customers’ behavior? Or are you still employing the smoked copycat tactic?
Let’s move away from the old ways and embrace the power of understanding our users to create better experiences for them.
