
How Gamification Propelled NEAR to Top Spot in 2024 for Blockchain Activity
To everyone’s surprise, NEAR Protocol took the lead on the leaderboard as the blockchain with the most active addresses in 2024. It […]

The Rise of GameFi and How It’s Shaping Human Behavior
GameFi, a dynamic blend of gaming and decentralized finance (DeFi), has emerged as a transformative force in the web3 space by making […]

Case Study: X Empire’s Gamification Triumph
In an era where digital engagement is both a currency and a challenge, X Empire (formerly Musk Empire) has emerged as a […]

How Gamification Helped This Brazilian Bank 10X Its Goal
In the competitive arena of Brazilian banking, Caixa Econômica Federal had a straightforward goal: boost its recurring net income by an additional […]

OPower’s Gamification Strategy Yields Billions in Energy Savings
In a remarkable demonstration of how technology can influence behavior, OPower, now part of Oracle Utilities, harnessed the power of gamification to […]

Gamification Solved 15-Year Molecular Dilemma in Less Than 10 Days, Advancing AIDS Research
In an unprecedented fusion of gamification and science, players of the online game Foldit have achieved in less than 10 days what […]

The Success and Downfall of Starbucks’ Odyssey: A Web3 Loyalty Program
In an innovative leap into the digital age, Starbucks has introduced a Web3 loyalty program, dubbed “Starbucks Odyssey,” which has already made […]

Flappy Bird Flies Again — A Web3 Revival on Telegram
Flappy Bird, the viral game that captivated more than 50 million people at its peak in 2014, is back after a decade. […]

TON Kombat — Decoding the Hype Behind Telegram’s Rising Star
TON Kombat is an intriguing addition to the TON blockchain ecosystem, integrated into Telegram’s mini apps. It combines traditional gaming elements with […]

Crypto Airdrops and The Endowment Effect
In the crypto world, airdrops have sparked a modern-day gold rush. Everyone loves getting something for free, even the wealthy. However, the […]

How to Craft an Effective Web3 Referral System
Let’s talk about one of the most effective onboarding tools in digital marketing – the referral system. It’s like the secret sauce […]

Understanding Behavioral Principles: The Psychology Behind User Engagement
When it comes to designing experiences that drive user action and long-term engagement, understanding behavioral principles is key. These principles are rooted […]