Modus Operandi
How many times have you felt overwhelmed trying to organize all the features for your product?
Bringing together ideas that can positively impact your business is no small task,
and without a clear blueprint, important details can easily slip through the cracks.
That’s where we come in, offering you a structured process created by thought leader Yu-kai Chou.
This five-step design process, which begins with the infographic above,
helps you create clarity from complexity.
Let’s break it down in simple terms:
The User
At the heart of everything is your user—whether they’re a customer, player, or fan.
This essential group is the driving force behind your business.
Desired Actions
These are the specific activities your users perform.
They’re not just random behaviors—they’re carefully defined actions
that directly contribute to your business goals.
Feedback Mechanics
These are the game design techniques that encourage Desired Actions.
Think of them as strategies you employ to guide users toward those important actions.
Win-State Moments
These are the moments of success users experience after completing a Desired Action.
Every Desired Action should lead to a win-state moment,
providing users with a sense of achievement, whether big or small.
Rewards
Rewards are what define win-state moments.
They can be intrinsic (making the user feel good through recognition or progress)
or extrinsic (offering tangible rewards).
Both types play an important role in keeping users motivated and engaged.
By defining these core elements, we lay the groundwork for your business model.
And we don’t stop there…
We take the user’s journey another step further by breaking it into four key phases:
Discovery: How users first find out about your platform or product.
Onboarding: How users get familiar with the essential aspects of your product or service.
Scaffolding: Where users explore and begin mastering your features, gaining confidence and value.
Endgame: Where users become loyal advocates, rewarded for their involvement and continually engaged with advanced features.
This well-defined process ensures that your ideas don’t just come together—they form a cohesive strategy that drives user engagement and business success.